Guide
Consumer financing for contractors — GreenSky vs EnerBank vs Service Finance (2026)
Published
Offering financing at the quote changes the conversation from "can I afford this?" to "what's the monthly payment?" — and in HVAC, roofing, and major electrical work, it's the difference between a 25% close rate and a 45% close rate on $10k+ jobs. The question isn't whether to offer financing, it's which program to partner with.
Four programs dominate the contractor market in 2026: GreenSky (largest by volume), EnerBank / Regions Home Improvement Financing (bank-owned), Service Finance Company (wide approval band), and Foundation Finance (credit-challenged consumers). Here's the honest breakdown.
The headline comparison (verified April 2026)
| Program | Parent | Credit band | APR range | Contractor fee | Loan amount | Best for |
|---|---|---|---|---|---|---|
| GreenSky | Synovus Bank (formerly Goldman Sachs) | 660+ typical | 0% promo → 24.99% | 5–8% dealer fee [EST] | Up to $100,000 | High-volume HVAC/remodeling |
| EnerBank / Regions | Regions Bank | 640+ typical | 0% promo → 20.99% | 5–7% dealer fee [EST] | Up to $65,000 | Bank-owned stability |
| Service Finance Co. | Truist Bank | 600+ typical | 9.99%–29.99% | 4–10% dealer fee [EST] | Up to $100,000 | Wider credit net |
| Foundation Finance | Foundation Consumer Healthcare | 540+ accepted | 13.99%–35.99% | 10–15% dealer fee [EST] | Up to $55,000 | Credit-challenged customers |
Contractor fees (dealer fees) are operator-reported ranges from r/hvacadvice, r/Roofing, and Reddit contractor subs — programs don't publish these publicly. Fees vary by promotional plan (0% deferred = higher dealer fee).
Source verification: GreenSky published rate ranges + NerdWallet 2026 GreenSky review, EnerBank/Regions migration (Regions Bank acquired EnerBank USA in 2021, rebranded to Regions Home Improvement Financing), Service Finance Co. 2026 contractor pricing data via Homepros.news, Foundation Finance published terms.
The four programs in detail
GreenSky
The giant. GreenSky has the broadest contractor network, the most flexible plan options, and the highest volume. Owned by Synovus Bank (post-Goldman Sachs divestiture). If your FSM software has a financing integration, it probably supports GreenSky.
Plan types:
- Reduced-interest (popular): 9.99% APR for 60 months on $15,000 = $318/month
- Deferred interest (promotional): 0% for 12 months if paid in full, retroactive interest if not
- Same-as-cash: Similar to deferred, 6–18 month windows common
- Low-APR installment: 6.99%–14.99% fixed for 36–144 months
Contractor experience:
- Mobile-friendly application. Homeowner fills out on their phone on your tablet, approval in under a minute typical.
- Integrated with most FSM tools. ServiceTitan, Housecall Pro, Jobber, JobNimbus, Leap all have GreenSky connectors.
- Dealer fee is real. A $10,000 job at a 7% dealer fee costs you $700 off the top. Budget for it in your pricing.
When GreenSky wins: volume operations where the cost of dealer fees is outweighed by conversion lift. Residential HVAC shops closing 40+ financed jobs a month.
EnerBank / Regions Home Improvement Financing
The rebrand. EnerBank USA was acquired by Regions Bank in 2021 and rebranded to Regions Home Improvement Financing. Contractor-facing operations largely continued under the EnerBank brand through 2024; fully Regions-branded by 2026.
Why it matters: Regions is a real bank with FDIC deposits. Some contractors prefer the "bank-owned" reassurance to GreenSky (non-bank originator working with partner banks).
Plan types:
- Installment loans: 7.99%–18.99% APR, 12–144 months
- Zero-interest: 6–24 month windows, similar to GreenSky's deferred-interest
- "YES" loans: designed for less-creditworthy customers, typically 18.99%–24.99% APR
- Same-as-cash: 12-month no-interest-if-paid-in-full plans
Contractor experience:
- Similar to GreenSky in mechanics
- Sometimes slightly slower approval in operator reports vs. GreenSky
- Dealer fees roughly comparable (5–7%)
When EnerBank wins: shops that value bank-owned stability, or territories where Regions has a strong local branch presence (Southeast especially).
Service Finance Company
The wider net. Service Finance Company (owned by Truist Bank) accepts lower credit scores than GreenSky or EnerBank — typically 600+ vs. 640–660+.
Trade-off: higher APRs to reflect the risk, and often higher dealer fees on the same promotional plans.
Plan types:
- Standard installment: 9.99%–29.99% depending on credit
- Promotional zero-interest: 6–18 months typical
- Fixed-rate longer-term: up to 144-month terms for larger jobs
When Service Finance wins: if your customer base skews younger or has average credit (580–650), Service Finance approves where GreenSky declines. One approved $8,000 HVAC replacement is worth the slightly higher dealer fee.
Foundation Finance
The last resort. Foundation Finance takes credit scores as low as 540, which captures customers the other three programs reject outright.
Math reality: APRs run 13.99%–35.99% and dealer fees can hit 10–15%. The contractor is effectively underwriting the customer's credit risk.
When Foundation wins: for emergency HVAC replacements in working-class markets where the customer has no savings, declining credit, and literally no heat. It's the difference between a sale and no sale. Used tactically, it works. Used as the default, margin disappears.
The math — what a $12,000 HVAC replacement actually looks like
Assume a customer financing a $12,000 furnace + AC replacement. Here's what the contractor sees:
| Program | Plan | Customer monthly | Dealer fee (7%) | Your net revenue |
|---|---|---|---|---|
| GreenSky | 9.99% APR, 84 months | $199/mo | $840 | $11,160 |
| GreenSky | 0% deferred 18 months | $0 until month 18 | $1,080 (9%) | $10,920 |
| EnerBank | Installment 12.99%, 60 months | $273/mo | $720 (6%) | $11,280 |
| Service Finance | 14.99% APR, 84 months | $231/mo | $960 (8%) | $11,040 |
| Foundation | 22.99% APR, 60 months | $337/mo | $1,560 (13%) | $10,440 |
The key insight: dealer fees for "0% promotional" plans are typically 2–3 percentage points higher than standard installment plans. The cost is real; you either price it in or absorb it.
Smart contractor practice: add ~5% to the sticker price for financed jobs. Not as a fee to the customer, but as a cushion against dealer fees. Customers paying cash see a transparent discount; financed customers pay the sticker. Both feel treated fairly.
Integration with FSM software
Consumer financing only works if it's frictionless at the quote. Contractor pain point #1 in financing workflow: "tech has to copy-paste customer details from CRM into a different portal." That's how financing gets forgotten on the sale.
Programs integrated with the major FSM tools (verified April 2026):
| FSM tool | GreenSky | EnerBank | Service Finance | Foundation |
|---|---|---|---|---|
| ServiceTitan | ✓ native | ✓ native | ✓ native | ✓ native |
| Housecall Pro | ✓ native | ✓ native | Limited | — |
| JobNimbus | ✓ native | ✓ native | ✓ native | Limited |
| Jobber | ✓ native | Limited | Limited | — |
| Workiz | ✓ native | Limited | — | — |
| Leap | ✓ deep integration | Limited | — | — |
ServiceTitan has the deepest financing integration of the FSM tools — part of why it earns the $245+/tech/mo. If financing is 30%+ of your revenue, the integration depth is worth the cost.
How to decide which program(s) to offer
Offer one as primary. Most shops pick GreenSky because of the volume + plan flexibility + integration breadth.
Consider a secondary for the customer your primary declines:
- If your primary is GreenSky, secondary is Service Finance (wider credit net)
- If your primary is EnerBank, secondary is GreenSky (more plan options)
Use Foundation only as a true fallback for customers neither program approves. Don't lead with Foundation — the fees erase margin.
Don't offer four programs simultaneously. Your techs can't reliably pitch four programs. They'll default to the one they find easiest and your others become dead weight. Two programs, clearly scripted, is the practical limit.
The sales script that converts financed jobs
Training a tech to sell financing is different from training them on technical skills. The phrasing that works, from operator reports across roofing and HVAC:
"This capacitor-and-compressor repair is $2,800. Your compressor is 11 years old though, and if I fix this it's a coin flip whether you're calling us again this summer. A new 16 SEER system is $8,900, which with financing is about $148 a month — less than your utility bill savings. Do you want me to run the numbers both ways?"
The elements that matter:
- Name a monthly payment, not a total price
- Tie the payment to a benchmark (utility savings, current equipment age)
- Offer both options — don't force the financed path
- Make approval feel casual — "let me run the numbers"
What this doesn't solve
Financing doesn't fix:
- Bad closing technique — a tech who can't close on a $3,000 repair won't close on a $9,000 financed replacement
- Wrong market — financing is less impactful in high-income metros where customers pay cash
- Poor review score — a 3.8-star rating loses trust that no financing offer can recover
- Overpriced quotes — if your $12k AC is $14k at the competitor offering financing, you still lose
Financing is a sales multiplier for good operators. It's a margin drain for bad ones.
Related: HVAC software pricing explained, 8 features every field service software needs, how to price service calls.